Just wrapped up our annual 4-hour meeting with our business coach Muhammad Yousaf and what a journey to reflect on! Let me share our story and where we’re heading:
Started in 2020 with 1 client and 4 team members. Till 2022, we honestly didn’t even know much about leads or finding new clients.
2022: Took our first big step – hired a business coach mentioned above for monthly and annual sessions. Spent the whole year focusing on streamlining everything(HR, Operations, etc) first.
We named 2023 as “The Leads Year” – tried different approaches to get new clients. Some worked great, some didn’t but that’s how we learn, right? We kept the strategies that worked and dropped the ones that didn’t.
We named 2024 as “The BD Year” – went all in on business development. Hired LinkedIn managers(Urooj Fatima and Taiba Anwer who are doing great job) and a business developer. The best part? We managed to automate this whole BD department over these last 2 years.
Yesterday’s long annual meeting showed us our wins and some setbacks too but overall 2024 was a success. We achieved what we set out to do.
And no…
We’ve named 2025 as “The Content Year”!
Here’s why:
The world is moving towards content
We believe in authenticity – no fake testimonials here
We want to create real, genuine content about what we actually do at Uptech
Our content will be covering informative posts, memes, glimpses of work environment, daily routines, and tutorials
You’ll see cameras rolling at any time in our office area, capturing both casual fun moments and professional work scenes
We’re bringing in a content coordinator and video team soon to help manage all this. The goal? Show the world the real culture and environment at Uptech – no filters, just authenticity.
As many of you know, I’ve always believed in building in public and have shared Uptech’s journey, wins, and learnings here with you all. Now, you’ll be seeing even more of our journey but in a new way – through videos that capture the real essence of who we are and what we do at Uptech.
Sometimes it’s scary to build in public but that’s what makes it real, right?
Please drop your suggestions and ideas in the comments section ✌🏻
#BuildingInPublic #StartupJourney #BusinessGrowth #Entrepreneurship #Uptech #CompanyCulture
Originally posted on Facebook on 18 December 2024.
