Originally posted on Facebook on 17th June, 2025.

Been staring at these lines for the past 10 minutes. Each one hits different when you’ve lived through 5 years of building something from scratch.“Taking no risks will be your biggest risk”

The comfort zone feels safe until you realize it’s actually a slow death. Every day you don’t try is a day you will never get back.

“You have to risk failure to succeed”

I’ve failed more times than I can count. Bad hires, wrong strategies, emotional decisions that cost us money. But each failure taught me something success never could.

“You have to risk heartbreak to love”

This one isn’t just about relationships. It’s about falling in love with your vision so deeply that the possibility of it not working out terrifies you. That fear? It’s what keeps you fighting.

“You have to risk criticism for the applause”

Every post I share about our struggles, every time I admit mistakes publicly – there’s always someone ready to judge. But for every critic, there are ten people who message saying “thank you for being real.”

“You have to risk the ordinary to achieve the extraordinary”

The hardest part isn’t taking big risks. It’s giving up the ordinary comfort of predictability. It’s choosing uncertainty over the known path.

“If you live avoiding risk, you’re risking missing out on life”

This hit me the hardest. How many opportunities have I missed because I was too comfortable? How many versions of myself have I never met because I played it safe?

Currently on page 54 and already rethinking some decisions I have been postponing.

Sometimes the books we need find us exactly when we need them.